Google+ has around 300 million active users, with Google Hangouts playing a large role in the site’s popularity. Using a Hangout from the comfort of your own home is simple; you can instant message with as many friends as you like or you can video chat with up to 10 people at any given time. It’s a great way to communicate with friends, as well as a good tool for small conference calls.
It all sounds pretty straightforward as a tool for your personal life, you might think. But Google Hangouts can be used for more than just keeping in touch with old friends; it can also be utilised at larger events. By getting to grips with the Google Hangouts on Air feature, you’ll be able to engage with an audience who would never have otherwise been able to make your event.
Here’s everything you need to know to get started.
Step one: Setting up your Hangout
First off you need to make sure you’re using the Google+ account that’s associated with your company or the event, rather than your personal page. Next it’s a question of clicking through to
‘Hangouts on Air’ and then ‘Start Hangout on Air’. From here, you can schedule when you want your Hangout to begin and choose the option to ‘Invite Public’ to make sure all your circles are involved. You can also invite individuals, ensuring that even those who don’t use Google+ are included. When it’s time for the Hangout to start, it will be broadcast and recorded on your YouTube channel. From here, it’s time to consider how to brand your Hangout and then to promote it via your other social media pages.
Step two: What’s your Hangout’s purpose?
Now that you know when the Hangout is happening, it’s down to the question of what you want the Hangout to be. There are a few different options to choose from here. You could have a dedicated stand for your Hangout, and have assigned speakers chat with viewers. Or, how about a member of staff is tasked with the job of finding event attendees to interview over the course of the day? The important thing is that there’s always something going on, so that Hangout viewers can respond and create a buzz around your event.
Step three: After the event
Once your Hangout is over, the video still remains. You’ll be able to edit this video via YouTube, as well as share it with those who might have missed out. You could split the video up into more manageable chunks, making the content more relevant and encouraging viewers to watch and share with their own audiences. Hopefully, the real-time conversation that a Hangout creates will stick with your audience, giving your brand a personable edge that many others lack.
Here at AmazeWall we love any online product or tool that gets people talking and sharing their opinions. AmazeWall gives users the chance to share their thoughts at events by having relevant tweets or Instagram posts projected for all to see. We’ll be running live Hangouts at some of our future events, where you can also find out from us how a Tweet or Instagram Wall could enhance engagement at your next conference or event. To find out more about our services, get in touch with the team today.