Everything You Need to Know About Virtual Reality Technology

Everything You Need to Know About Virtual Reality Technology

The tech world is waiting with bated breath for 2016’s virtual reality (VR) boom, with heavy hitters like Google, Sony, Samsung and Facebook vying for the top spot with their soon-to-be-launched VR systems for gaming, social and mobile platforms. Gamers aren’t the only ones titillated by the impending explosion of VR on the mainstream market—business... more >

5 Reasons to Use Humour in Social Marketing

5 Reasons to Use Humour in Social Marketing

Earlier this year, the English Sports Council kicked off its ‘This Girl Can’ marketing campaign to encourage women of all shapes to exercise. Using just the right amount of humour to create a hugely popular viral video that was funny, endearing and original, the campaign served as yet another reminder of just how effective humour... more >

How to Spot and Remove Fake Followers and Fans

How to Spot and Remove Fake Followers and Fans

When Instagram did a purge of its spam accounts in December 2014, many users were shocked to see how their follower numbers plummeted (Justin Bieber lost 3.5 million followers). Then, in March of this year, Facebook removed inactive Likes from business pages in an effort to weed out automatically generated fake accounts, having a major... more >

The Rise of Video Marketing on Social and How It Affects Your Business

The Rise of Video Marketing on Social and How It Affects Your Business

So, the master of ‘doing stuff on video’, has a new article outlining, of all things, the rise of video marketing. As usual, the article is loaded with tons of jabs and is essentially bang-on with all the advice and pointers you could need to convince you that video marketing is not only recommended, it’s... more >

How to Incorporate Google Hangouts in Your Events

How to Incorporate Google Hangouts in Your Events

Google+ has around 300 million active users, with Google Hangouts playing a large role in the site’s popularity. Using a Hangout from the comfort of your own home is simple; you can instant message with as many friends as you like or you can video chat with up to 10 people at any given time.... more >

Growing Your Brand Using Social Media

Growing Your Brand Using Social Media

Social media networks have revolutionised the way our society functions. Whether it’s at home, on a lunch break, or at the supermarket, people are incessantly plugged into the online world. For businesses, this equates to a mammoth opportunity to expand their brand through promotion on social media. Yet how exactly do you increase your number... more >